Rebranded casinos UK

What rebranded casinos UK players meet: four kinds of change

The word rebrand covers several quite different events, and each one affects you differently. Sometimes only the name and design change. Sometimes the name stays the same but a different company now holds the licence, which means a new contract with you. Sometimes nothing on the site changes at all, but the group that owns it has been renamed or sold. And occasionally a brand is relaunched with a new partner behind it.

The term that matters is licence holder: the company named on the Gambling Commission register, which is the one responsible for your account. Our new casinos hub explains why a rebrand isn't the same as a genuinely new casino.

Recent examples of rebranded and re-licensed casinos in the UK

The register and our brand records show several changes in recent years. None of these involved a casino disappearing; in each case the brand continued under a different name, company or group.

Older examples show how long brands can last through changes. Party Casino began life in 1997 as Starluck Casino, and Sky Vegas launched in 2003 as Sky Bet Vegas. You can confirm the 32Red move on the register's entry for the former 32Red licence account (opens in a new tab) and the Sky change on the old Bonne Terre account (opens in a new tab), where both show surrendered licences.

Why casinos rebrand or change licence holder

Groups rarely publish a full explanation, so it's best not to guess at the reasons for any particular case. In general terms, changes happen when a group buys another business and folds its brands into one licence, when a company restructures which entity holds its licences, when a brand outgrows its original product (a bingo name moving into casino games, for example), or when a partner arrangement ends and another begins. A related practice, launching fresh names on an existing licence, is covered on our page about new brands from big groups.

What matters to you is not the reason but the result: which company now holds your money, which terms now apply, and whether anything about your protections has changed.

What a rebrand means for your account and balance

If only the name has changed, you will usually log in as before. If the licence holder has changed, you are in a new contract with a different company, even if the website looks identical. In that case, look out for the following.

• New terms and privacy notice: you may be asked to accept them at your next log-in. Read them before accepting, particularly the sections on withdrawals, dormant accounts and bonuses.
• Fund protection: the new company must state whether customer funds are not protected, or have medium or high protection, and you must acknowledge it.
• Deposit limits: check your limits are still in place. If not, set them again before depositing; decreases take effect immediately.
• Marketing preferences: since 1 May 2025 you opt in by product and channel; check what the new company has recorded.
• Verification: you may be asked to confirm details, but a licensed operator can't make ID a condition of withdrawal if it could have asked earlier.
• Saved payment methods: card or e-wallet details may need re-entering after a platform move.

A licensed operator can't confiscate your balance because you didn't log in or verify within a set time. If you have money in an account at a brand that has changed hands, you are still entitled to withdraw it.

How to check who runs a rebranded casino

The Gambling Commission's register is the definitive record. It lists each licence holder's account number, licence status, trading names and domain names, along with any regulatory action. One caveat: trading and domain names are supplied by the businesses themselves, so the Commission says it can't vouch for their accuracy.

1. Find the account number and company name in the site's footer; our guide to reading a casino footer shows where.
2. Search the public register of businesses (opens in a new tab) by that number, the brand name or the web address.
3. Check the licence status: Active means trading; Surrendered, Revoked, Expired or Suspended means it can't currently offer gambling under that account.
4. Open the trading names tab and confirm the new brand name appears as active.
5. Open the domain names tab and confirm the web address is listed as Active or White label.
6. Read the regulatory actions section, which travels with the licence holder rather than the brand.

Our two-minute licence check guide explains each tab in detail, and the page on casino licence numbers explains what the account number tells you.

Fund protection when a licence holder changes

Every licensee must tell you how well customer money is protected if the business fails, using one of three ratings set by the Commission, as explained on its page about customer funds (opens in a new tab). A licence change is a good moment to check, because the rating belongs to the company, not the brand.

Customer funds include cleared deposits, unpaid winnings and some loyalty rewards. If you are unsure, keeping a smaller balance on any site and withdrawing winnings promptly reduces your exposure.

Bonuses at rebranded casinos: are you a new customer?

Welcome offers are for new customers, and a rebranded site may treat you as an existing one if you held an account under the old name or with the same licence holder. Several brands often sit on one licence, so joining a sister site doesn't always make you new in the operator's eyes. Coral and Ladbrokes, for example, are both run by LC International Limited, so the terms may stop one person holding new accounts at both. How operators apply these rules is explained in multiple casino accounts. Whatever the brand, since 19 January 2026 bonus wagering can't exceed 10x.

Red flags when a casino says it has rebranded

Genuine rebrands are announced on the site and in account messages, and the register catches up. Scammers sometimes borrow the language of a rebrand to move people to a copycat site. Be wary of:

• Emails or texts telling you your account has moved to a new web address you have never heard of.
• A new site using an old brand's name but showing no Gambling Commission account number.
• A domain that the register lists as Inactive, or doesn't list at all.
• Requests to re-enter card details or log-in passwords through a link in a message.
• Pressure to deposit quickly to keep your old balance or loyalty status.

Our guides to casino scams and spotting a fake casino cover these tactics in more detail. If in doubt, type the brand's address yourself rather than following a link.

Self-exclusion and limits through a rebrand

If you have self-excluded through GAMSTOP, the exclusion applies to every GB-licensed online gambling business, whatever its brands are called and whichever company holds the licence. Participation has been compulsory for online operators since 31 March 2020. If you self-excluded directly with one operator rather than through GAMSTOP, check with the new licence holder that your exclusion has carried across, or use GAMSTOP to be sure. Our guide on how to self-exclude explains both routes. The National Gambling Helpline, run by GamCare (opens in a new tab), is free on 0808 8020 133.

Complaining about a rebranded casino

Complain to the company that holds the licence now, using its published complaints procedure. If your complaint relates to something that happened before a licence change, say so and give dates; the current licensee should tell you how it will be handled. A licensed business has eight weeks to resolve a complaint before you can take it to the free ADR provider named in its terms. The full process, including what to put in writing, is in our casino complaints guide.

Established alternatives to a casino whose ownership is unclear

If a rebrand leaves you unsure who runs a site, it is reasonable to move on. These established casinos have clear licence holders on the register: Coral under LC International Limited (account 54743), PlayOJO under Skill On Net Limited (39326) and Casumo under Recro Limited (61549). Offers checked 5 October 2026; 18+, terms apply.

Coral gives new players 100 free spins on selected slots, 10p each, after a deposit and £10 or more staked on slots; the spins must be accepted within 48 hours and used within 7 days, winnings have no wagering, and PayPal, Skrill, Neteller, Paysafe, prepaid cards and certain debit cards don't qualify. PlayOJO gives new UK customers outside Northern Ireland 80 no-wagering spins on Big Bass Bonanza at 10p each with a first deposit of at least £10. Casumo adds a 50% bonus up to £100 to a first deposit of £20 or more once you opt in; the bonus must be wagered 10x within 7 days with bets of no more than £5.

18+. Gambling should be entertainment that costs money, not a way to make it. Set a deposit limit before you play: how to set deposit limits. Free, confidential help: National Gambling Helpline 0808 8020 133.